Publishers, give your books a chance to become Loan Stars

June 29, 2017 8:00 am Published by Publishers, do you want to see your books become Loan Stars? Of course you do. Library staff from across the country are tirelessly requesting, reading, and recommending, and they want to get their hands on your books. Making your book a top pick is going to take your help — you need to champion it as a Loan Star. There’s lots you can do to make sure your titles are considered by library staff for the Loan Stars top picks lists. We’ve put together this list of handy tips to give your books their best chance. Step 1: Make sure your books are in CataList All Loan Stars voting takes place in CataList, so if your titles aren’t there, they can’t gather votes. You can see in the image below that library staff have the option to vote on a title or to request a title to read. (You won’t be able to see the vote or request buttons from a publisher account — these features are only available to library accounts.) All forthcoming adult titles more than two months away from their publication date are eligible for Loan Stars votes. For example, for titles that publish in May, library staff can vote for them until the end of March. We’re always working ahead so that library systems have enough time to order and catalogue the books prior to publication. Screen shot of CataList screen showing the "Vote" and "Read Me" buttons available to library staff accounts. Step 2: Make advanced reading copies (ARCs) available to library staff Make your ARCs easily accessible — we can’t stress this enough! Library staff can’t vote for your book if they can’t get their hands on a copy. We also highlight a selection of titles available for request in a monthly newsletter that goes out to over 400 library staff. If your titles can’t be requested, we can’t promote them! You can get ARCs to library staff any way you want, but we recommend either or both of these two easy methods: Screen shot of CataList showing the options from the "Read Me" drop down menu: "Request at NetGalley" and "Request from Publisher." We also recommend making ARCs available as early as possible, at least four to six months prior to the publication date. This gives time for librarians to find and read your books before voting. Step 3: Promote forthcoming titles Publishers are trying all sorts of new, creative ways to promote Loan Star books and encourage library staff to vote, including giving away bookmarks with ARCs, mentioning Loan Stars in their newsletters, and stickering books and ARCs. Here are some more ideas for how to promote your titles to library staff: Screen Shot 2017-06-13 at 3.02.41 PM.png Screen Shot 2017-06-21 at 8.46.00 AM.png
  • Let library staff know that you’re actively participating in the Loan Stars program through your library mailing lists.
  • Keep them informed about the ARCs you have available for request.
  • Run Loan Stars–focused giveaways and contests. This gives library staff a chance to get their hands on your books and it also helps build your library mailing list.
  • Create CataList catalogues specifically for Loan Stars and promote them to library staff. Make sure these catalogues contain books for which you have ARCs and that you feel will appeal to the library market.
Library staff have to remember to return to CataList after reading the book in order to cast their vote. We recommend that you do what you can to encourage them to go back and cast that vote. When you give away an ARC think about ways that you can say to your readers, “Here’s your free book. If you like it, please thank us by voting for it as a Loan Stars pick.” We have information we can provide, along with templates for bookmarks and stickers, so don’t hesitate to get in touch at Step 4: Help us promote your books Help us, help you. If we work together, we all win!
  • Interact with us on social media. On top of our twice-a-month mailings, we also promote lots of books on our Twitter and Facebook accounts. We promote approximately 20 titles available on NetGalley each month on Twitter, and we highlight the month’s top picks with the hashtag #putaholdonit. We’re always happy to tweet about your books, so chat us up at @LoanStarsCA or use the hashtag #LoanStars!
  • Keep us informed about your key forthcoming titles by sending us an email with a list of these titles at the start of every season. We use this information to narrow down the titles we promote in our mailings, which reach over 400 library staff across Canada.
Step 5: Participate in our contests Each month, library staff who vote for a title are entered into a contest to win a prize pack of three books — usually one of these is a forthcoming title that the publisher can champion as a Loan Star pick. These prize packs may feature one publisher at a time or, as in the case of National Poetry Month, we showcased three Canadian publishers. We promote the prize packs in our newsletters. If you’re interested in participating, please contact us for details. You can also sign up for the Loan Stars mailing list. Screen shot of past contest promotion in the Loan Stars newsletter.  Finally, you’re the marketing experts, so be creative! And please let us know if you need anything. We’re here to help in any way we can. Tags:

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